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Domain Name Advice
Picking the right domain name for your business is a very important step in creating the right online presence. Many profitable companies have been built around their domain name making it the brand and the company. We can help you decide on the right domain name for your business or company. Here are a collection of useful tips to consider.
Branding vs. Keywords:
In an ideal world it would be best to have both, but this isn't always possible. The keywords in your domain go a long way to helping establish rankings on search engines. Therefore a high level of consideration should be given into deciding on your key niche phrases and incorporating them into the chosen domain name. However this isn't always the best strategy for fledging online business, and often a name that is more memorable is the best option.
Company Name
The company name is name often used for the domain name, but this isn't always the best route. Therefore it might be best to pick a catchy and memorable name to help increase your online brand awareness. However in other instances it might be imperative that you pick a domain name full of keywords to help you rank above your competitors.
Domain Length
Unfortunately short domain names are increasingly difficult to find, unless you're willing to wait for them to expire or part with lots of money. Certain domains such idealcarcentre.com would be a meaningful domain as it would incorporate specific keywords. However, icc.com would be no good as its too short, likewise idealnewandusedcarsmidlands.com would be far too long, and prone typo errors when being keyed in. A certain balance between the two must be taken into consideration.
.com .net .co.uk
The general consensus is that .com's are the best option. Alternatives such as .co.uk can often be helpful if you're trying to promote something within the UK, likewise .org and .net are very useful alternatives.
Hyphens, Suffixes and Prefixes
Hyphens do throw up an alternative array of domain names but careful consideration should be made when picking one. If its part of your company name then it probably should be used, and likewise should be considered as apart of a generic domain name.
Expiring Domains
Finding you're ideal domain name can often be a frustrating process as often the domain name your after is already in use. After a period of time many domains become available again and can be registered by you.
Can You Say It?
Although not a top priority in choosing a domain name, a little consideration should be made in ensuring it can be pronounced! Can it easily be said and be spelt accurately by people trying to find it? That said if the domain name is memorable it will help build your online presence!
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